In the last few months, the adjective “economic” has almost always been followed by the word “crisis.” Apart from the economic aspect, however, a period of crisis also brings about far-ranging changes in society. For instance, economists refer to The Kondratiev Cycle.
For some time now, we’ve been seeing signs that attitudes are changing and the Slow Manifesto is a good example.

At the inauguration of the Slow Gallery spotlighting the Nissan Cube (a.k.a. “the slow car”), we could not help but notice the variety of trends on display. The most important insight here is probably that that the slow trend is not only big on the fashion scene (slow wear / slow fashion) but in design (slow design) and art (slow art, slow music and slow photographie) as well.

Suddenly from Magnus Engsfors on Vimeo.

A sign of the times or economic necessity?

The fact remains that brand communication is always changing.

In the 1980s, an automobile was desirable because it could go fast.

In the 1990s, automotive comfort and safety were selling points.

The late 2000s are seeing some advertisers tailor their communication to fit the slow trend, the concept of sustainable development or simply our awareness that the world’s resources are not unlimited.
On the fashion scene, a rejection of fast fashion is coming through loud and clear in articles by bloggers like Julie or Florence.

In a way, slow fashion is a declaration of independence from the seasonal cycle imposed by fashion brands. Some people just don’t get it: you don’t have to throw out half of your wardrobe because yellow is the colour this spring! What about you? What are you waiting for? It’s time to sign the Slow Manifesto!

Read this post in french original version on enmodefashion.com