
Trends chase each other at a furious pace, some are here to stay, others are stepping stones or avant-garde – yet often trends are ephemeral. Fashion, art and design reflect different facets of our lifestyles, but they are also a catalyst of our dreams for the future: for what we are and what we wish to appear as and for our profound desire for change.
Focus on a new trend, the true desire to concentrate on what is essential: slow the pace.

As we observe the current interest in Slow Wear in the fashion world, it appears we are facing a movement that is driven and amplified by our needs for a culture with strong values and a true involvement in sustainable development.

Inspired by the slow food movement founded in the 80’s as a counter reaction to the supremacy of fast food – and followed in its wake by slow design*- slow culture is gradually infiltrating our environment. It is perhaps time to pause, to reflect for a length of time and to comprehend how our future might look like under this new angle.
The Cube, also known as the “sushi car”, is representative of the slow movement in Japan. This blog aims to shed a light on this trend in the fields of art, fashion, design, music and even blogging. Stay tuned!
* in 2004 Professor Alastair Fuad-Luke stated the theory that an alternative could be found against the invasion of standard objects of decoration.
