Edge design, flame surfacing, kinetic design, retro design… An impressive inventory worthy of Jacques Prévert. It would be fair to say that there are as many styles as there are car manufacturers; a style that interacts constantly with the multiple social, cultural and environmental codes of each age. If Nissan has opened up to other styles, notably through its luxury branch, Infiniti, but also by launching products with strong image such as the GT-R, it’s with a different approach that this car industry giant aims to overwhelm the somewhat cautious European market.

This decidedly different concept revolves around an innovative idea: the slow design. Whilst some think that notion does not represent positive values, others, on the contrary, find it synonymous with simplicity, sustainability, reflection, sensitivity… A return to taking one’s time and finding one’s balance in the face of an ever-accelerating pace of urban life. To complete this, I could add that slow design is responsible and functional design, free of the superfluous but not originality. These are all adjectives that we will be pleased to associate with the Nissan cube at its European launch this year. A probable new era in the evolution of car design.

Slow Design by So Black Tie